The Lollipop Shoppe – one of Studio Makgill’s first projects – is an enduring identity that is resistant to trends.
Following a lot of consideration, I've decided to close Studio Makgill.
During the past 15 years, we have worked with so many wonderfully talented and creative individuals and designed for some incredible brands. Hand on heart, I couldn't be more proud of what we've achieved together on this journey.
This decision is deeply connected to the state of the world right now. Whilst our industry is seemingly coming around to its role in aggravating and sustaining the social, environmental and economic crises we face, it's acting too slowly. Currently, to thrive as an agency without causing harm (let alone do good) is too difficult.
I want to be involved in the challenges we face as we urgently find ways towards mutuality, equity and ecological flourishing. However, I no longer feel that an agency is the right vehicle for this.
This isn't the moment to discuss where this decision is taking me (though, feel free to reach out if you want to ask me or share your views on what I'm doing). This is the moment to say thank you. Thank you for choosing to work with us – either as part of the team or as a client. Thank you for being interested in us and hopefully taking some inspiration from the work we created. Just a beautiful and simple… thank you.
Love
My deepest gratitude goes out to these incredibly talented souls who joined me on this journey: Ollie, Alvaro, Myles, Gary, Charlie, Roxy, Gus, Alexis, Laura, Charlotte, Dixie, Rebecca, Nathan, Oli, David, Wai, Miles, Alberto, Stephen, Alison, Gareth, Ryan, Charlie, Harry, Guy, Peter, James, James, Dave, Josh, Gareth, Paul, Roy, Lutz, Tudinh, Anthony & Edd, Martin, Lawrence, Luke, Arran, Rich, Will & Alex, Paul & Russ, Tom, Ed, Carrina, Oscar, Isla and everyone else who I have failed to mention.
The Lollipop Shoppe – one of Studio Makgill’s first projects – is an enduring identity that is resistant to trends.
Designed in 2008 and inspired by 19th century modular systems by the likes of Joseph Albers, its simplicity allows it a quality that has ensured it continues to look current and reflects the heritage of their large line of classic products. Based around a custom typeface that was designed to exist in three dimensions, it can be cut, built and stamped.