The Lollipop Shoppe – one of Studio Makgill’s first projects – is an enduring identity that is resistant to trends.

Designed in 2008 and inspired by 19th century modular systems by the likes of Joseph Albers, its simplicity allows it a quality that has ensured it continues to look current and reflects the heritage of their large line of classic products. Based around a custom typeface that was designed to exist in three dimensions, it can be cut, built and stamped.