An identity and website for a new architectural studio based in London and Amsterdam. Studio MULTI covers multiple disciplines from multiple countries by a multigenerational team.
Following a lot of consideration, I've decided to close Studio Makgill.
During the past 15 years, we have worked with so many wonderfully talented and creative individuals and designed for some incredible brands. Hand on heart, I couldn't be more proud of what we've achieved together on this journey.
This decision is deeply connected to the state of the world right now. Whilst our industry is seemingly coming around to its role in aggravating and sustaining the social, environmental and economic crises we face, it's acting too slowly. Currently, to thrive as an agency without causing harm (let alone do good) is too difficult.
I want to be involved in the challenges we face as we urgently find ways towards mutuality, equity and ecological flourishing. However, I no longer feel that an agency is the right vehicle for this.
This isn't the moment to discuss where this decision is taking me (though, feel free to reach out if you want to ask me or share your views on what I'm doing). This is the moment to say thank you. Thank you for choosing to work with us – either as part of the team or as a client. Thank you for being interested in us and hopefully taking some inspiration from the work we created. Just a beautiful and simple… thank you.
Love
My deepest gratitude goes out to these incredibly talented souls who joined me on this journey: Ollie, Alvaro, Myles, Gary, Charlie, Roxy, Gus, Alexis, Laura, Charlotte, Dixie, Rebecca, Nathan, Oli, David, Wai, Miles, Alberto, Stephen, Alison, Gareth, Ryan, Charlie, Harry, Guy, Peter, James, James, Dave, Josh, Gareth, Paul, Roy, Lutz, Tudinh, Anthony & Edd, Martin, Lawrence, Luke, Arran, Rich, Will & Alex, Paul & Russ, Tom, Ed, Carrina, Oscar, Isla and everyone else who I have failed to mention.
An identity and website for a new architectural studio based in London and Amsterdam. Studio MULTI covers multiple disciplines from multiple countries by a multigenerational team.
The essence of the identity was to find the balance between formality and expression through colour and scale. It is wonderfully simple in application, but it is delivered with plenty of detail and care.
“The typography references the way we look at buildings, which reveal details the closer you get to them”
Despite there being more than 60 years of experience between the three partners, Studio MULTI are not interested in using old projects from previous roles as their portfolio. So, the website has been designed to evolve with them over time.
Its initial state allows for multiple content types, each presented in a single hierarchy. Once they have completed several projects, the website will separate the content types allowing for a different user experience.
Website development: Gareth Jones
We designed an exhaustive (and incredibly straightforward to use) bid and presentation document suite. It was crucial that the templates looked great but didn’t present any obstacles when working on them under pressure.