Amly is a new range of facial mists made with nourishing plant probiotics and silver-rich spring water drawn from a wild-flower meadow in the heart of the Sussex countryside.

Amly is the name of the meadow from which the silver-rich water is sourced. The symbol is derived from the symbol for alchemy and the A of Amly.

The simple pared-back design helped launch the brand into the highly competitive beauty market with huge success.