It’s Nice That stand for something all too rare in today’s media landscape – total unbridled optimism.

It’s Nice That, the hugely subscribed and renown creative publishers commissioned us to design their 2014 Annual.

In order to capture the organisation’s positivity within the book, we elevated their already upbeat tone to a new level. Ooh It’s Nice That, Super Nice Exhibitions, Proper Nice Magazines, Mega Nice Graduates. This crude voice was then offset with a look and feel that turned the whopping 304 page tome into something that happily graces the bookshelves of their design-savvy audience.

To give the book even more individuality, each one had one of 50 postcards attached to the front.

We won a D&AD pencil for the design.