Finding hidden potential in a corner of Brighton.

U+I specialise in placemaking. Rather than developing areas that are already on the rise, they take the longer view. They find failing places, spaces showing little sign of improvement, but full of potential. They work their magic. They stimulate change. They create enduring working and living environments.

Based at the Preston Barracks site in Brighton, Field is a hub for start-ups that design and make physical products. The aim is to empower entrepreneurial designers and to cultivate a vibrant community that releases the potential of the area.

U+I prefer to work with design agencies who are able to work across disciplines and that is exactly what this project demanded.

We designed a custom typeface, the launch campaign, interior and exterior spaces, the wayfinding throughout and the website. We even designed the furniture in the café and main space.

At the core of the campaign was a series of giant portraits of the makers by Dean Chalkley.