SIDELINE had outgrown its original identity, so we helped them look forward and develop a visual language that captured the quality and refinement of their clothes.

Ellen Brookes, the creative force behind SIDELINE, pours her deep knowledge of textiles and her effortless style into every detail of the clothes. It would be easy to imagine a team of people working on each collection, but there isn’t. SIDELINE is a small operation. For now.

It was essential to capture Ellen’s ambition. SIDELINE has a loyal domestic and international following, and it already sits alongside many much larger and more established labels. What we have created with SIDELINE is a visual language that is timeless – it can grow with her as the brand develops.

Catalogue Photography: Polly Hanrahan + Alex Catt
Poetry: Holly Dawson