BEAUTIFULLY SIMPLE THINKING IS THE FOUNDATION OF EVERYTHING WE DO AT STUDIO MAKGILL
Following a lot of consideration, I've decided to close Studio Makgill.
During the past 15 years, we have worked with so many wonderfully talented and creative individuals and designed for some incredible brands. Hand on heart, I couldn't be more proud of what we've achieved together on this journey.
This decision is deeply connected to the state of the world right now. Whilst our industry is seemingly coming around to its role in aggravating and sustaining the social, environmental and economic crises we face, it's acting too slowly. Currently, to thrive as an agency without causing harm (let alone do good) is too difficult.
I want to be involved in the challenges we face as we urgently find ways towards mutuality, equity and ecological flourishing. However, I no longer feel that an agency is the right vehicle for this.
This isn't the moment to discuss where this decision is taking me (though, feel free to reach out if you want to ask me or share your views on what I'm doing). This is the moment to say thank you. Thank you for choosing to work with us – either as part of the team or as a client. Thank you for being interested in us and hopefully taking some inspiration from the work we created. Just a beautiful and simple… thank you.
My deepest gratitude goes out to these incredibly talented souls who joined me on this journey: Ollie, Alvaro, Myles, Gary, Charlie, Roxy, Gus, Alexis, Laura, Charlotte, Dixie, Rebecca, Nathan, Oli, David, Wai, Miles, Alberto, Stephen, Alison, Gareth, Ryan, Charlie, Harry, Guy, Peter, James, James, Dave, Josh, Gareth, Paul, Roy, Lutz, Tudinh, Anthony & Edd, Martin, Lawrence, Luke, Arran, Rich, Will & Alex, Paul & Russ, Tom, Ed, Carrina, Oscar, Isla and everyone else who I have failed to mention.
Simplicity enables businesses to cut through the chaos of this ever-changing world. Designs that are composed of only the absolutely essential resonate deeper.
But, making things simple is not simple – it takes a process of discovery, experimenting and navigating complex messages. We learn what is vital and then distil everything to a simple clarity – a clarity that speaks the truth about your brand.
We are in the business of beauty. Aesthetics have the power to capture attention, spark thoughts, trigger emotions and add value.
It’s our mission to harness this to create beautiful trend-resistant designs. Designs that resonate and evoke both now and far into the future. In a consume quick and throwaway society, ideas with longevity are more sustainable and more meaningful.
To design without planet or people in mind is to create problems rather than solutions. Through design, we have the potential to inspire positive change.
It’s not right to design just for now. We have to conceive and create while thinking about the future that’s beyond our time. Be that through the materials and processes we use, the messages we send or the support we offer.